Jane Smith Agency

Inspiration. Connection. Transformation.

Founded in 2012, Jane Smith is an independent, full-service creative company
specializing in brand development and communications for global markets.

Female-founded and focused, we elevate and nurture brands
to attract and engage the Discerning Female Consumer™.

Our agency bears the name Jane Smith as an anonymous pseudonym,
symbolizing everyone within our organization and the consumer we proudly serve.














Alisha Goldstein

Alisha Goldstein, Founder and CCO

Alisha is a strategic creative and marketer with over 20 years of global experience working and collaborating with leading brands around the world. She specializes in building and transforming brands at all stages through strategy, global 360° strategies, content and marketing initiatives.

Throughout her career she has worked with esteemed brands such as Shiseido, Clé de Peau Beauté, Natural Diamond Council, Violet Grey, Donna Karan, Debeers, Jil Sander, David Yurman, Revlon, Lancaster, Nike, Laverée, Fabletics, Savage Fenty, Patrick Ta, Prabal Gurung, Related Group, and Révive.

She has collaborated with some of the top talent in the industry including: David Sims, Mario Sorrenti, Inez and Vinoodh, Gordon Von Steiner, Manu Cossu, Cass Bird, Mikael Jansson, Glen Luchford, Patrick Demarchelier, Peter Lindbergh, Mert Alas and Marcus Piggot, Mario Testino and Tierney Gearon to name few.

What we provide our clients

1. Brand Incubation
and Development

Crafting and nurturing brands for enduring growth that extends from strategically identifying white space to orchestrating successful launches and sustaining momentum beyond.

2. Comprehensive
Agency Services

Elevating and driving results for brands through 360-degree strategies, our comprehensive services ensure sustained growth and amplified impact across every facet of your brand’s presence and engagement.

3. In-house

With tailored short term objectives and long-term growth and performance goals, we partner with and fortify internal teams through strategic, creative and marketing collaboration.

JSA Global Impact

Our track record for building long term success for our clients is proven worldwide,
with extensive experience in markets including the US, UK, EU, and APAC, specifically
China, Japan, Korea, India and Singapore.