Jane Smith Agency


Kult Beauty

Launching an innovative beauty ecommerce brand in India.

The beauty market in India has been longing for disruption with a huge opportunity to connect with a younger demographic. We launched Kult with a bold OOH campaign that featured a diverse cast of models that reinforced the brand’s identity with clean imagery and layouts that stood out from the clutter of the bustling streets.

Kult Billboard 1
kult billboard 2@2x
Kult billboard 3