To define whitespace and disrupt the fabric-care category with a luxury positioned fabric-care brand. With formulation so superior and safe because it is made with skin-care grade ingredients, we partnered with Korean influencer Jong Min Back to create an artful, strategic brand that stands out.
We were responsible for executing the successful 360 brand launch from brand positioning and strategy, naming, identity, website, social and influencer, PR, sales, content, and 360 marketing and creative. We conceived and executed a retail pop-up in Soho, New York to launch the brand. Our team at JS continues to support the the quickly growing brand globally.
Digital Content Tailored for Global Markets
Overseeing community management and digital strategy, we organically grew the brand’s community size, acquiring a community of over 25K followers before launch.
A luxury aesthetic meets a frictionless customer experience, designed to story-tell while driving conversions for the new brand.