Jane Smith Agency

Laverée

Brand Launch: Redefining the craftsmanship of clean – a new approach to laundry.

THE OPPORTUNITY

To define whitespace and disrupt the fabric-care category with a luxury positioned fabric-care brand. With formulation so superior and safe because it is made with skin-care grade ingredients, we partnered with Korean influencer Jong Min Back to create an artful, strategic brand that stands out.

THE OUTCOME

We were responsible for executing the successful 360 brand launch from brand positioning and strategy, naming, identity, website, social and influencer, PR, sales, content, and 360 marketing and creative. We conceived and executed a retail pop-up in Soho, New York to launch the brand. Our team at JS continues to support the the quickly growing brand globally.

Innovating the fabric-care category with dynamic storytelling and enriching, transportive experiences.

Digital Content Tailored for 
Global Markets

Overseeing community management and digital strategy, we organically grew the brand’s community size, acquiring a community of over 25K followers before launch.

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FOLLOWERS ACQUIRED PRE-LAUNCH
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DTC Website

A luxury aesthetic meets a frictionless customer experience, designed to story-tell while driving conversions for the new brand. 

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Press Coverage

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