Jane Smith Agency

Patrick Ta

Major headlines: making a splash for a young color brand.

We created an irreverent, paparazzi-inspired campaign for Patrick Ta, the IT-girl go-to makeup artist, for his first major color collection launch. Having only recently launched the brand, “Major Headlines” was Patrick Ta’s first 360 campaign.

360° Campaign

The campaign launched across social and digital platforms with bite-sized content that built excitement around the collection launch–elevating the brand’s voice and making a statement.

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