The art of transforming brands
through inspiration and meaningful connection with
the most powerful consumer in the world.

The Discerning Female Consumer™

Her power and influence is unmatched by any other demographic.
She is defined by a complex mindset that has emerged among female consumers
with access to unprecedented levels of disposable income, always-on commerce
exposure, and a psychology that has been influenced by the cultural, social
and political journey she’s been on for the past decade.

She is powerful and paying attention.

91% of women feel that advertisers
don’t understand them. 

 We do.

 And the brands that prioritize connecting
meaningfully with them, will win.

Our Expertise

1. Strategies for global markets.
2. Developing brands from whitespace to launch and beyond.
3. Amplifying existing brands through strategic 360 marketing.
4. In-house Consulting – managing and partnering with internal teams.
5. The Discerning Female Consumer™ – an emerging global mindset
   defined by exceptional buying power and social influence